Camping World and Good Sam Marketing Manager - Memberships & Services in Bowling Green, Kentucky
Since 1966 Good Sam has delivered big savings and dependable services for millions of RVers. Today, as the world's largest organization of RV owners, the Good Sam Club's over 2 million members enjoy Good Sam Park savings as well as countless discounts and other perks. Our goal is to ensure RVers enjoy their time on the road and focus on the fun!
Good Sam has you covered with Roadside Assistance, extended warranty plans, RV and auto insurance, life and health insurance and travel assistance programs. There's a lot to offer our members, but the fun doesn't stop there. We offer a lot to our associates too! Given the expansive range of skill-sets needed to manage a business like ours, there's an opportunity waiting for many. Come and see what else Good Sam has to offer.
Good Sam is now hiring a Marketing Manager, Memberships & Services to be based in our Bowling Green, KY corporate office.
The Marketing Manager, Memberships & Services will provide overall marketing management for the Good Sam Club & select memberships & services marketed to Camping World, Gander Outdoors, Overton's and Good Sam customers. This role will be responsible for the development of the strategy, marketing, operational implementation and administrative support of the Good Sam Club & select membership programs & service products.
Essential Duties and Functions:
Develop and implement strategic renewal and acquisition campaigns through all channels including retail, direct channel, partnerships and direct mail
Oversee implementation of cross-promotional marketing efforts throughout Camping World, Gander Outdoors, Overton's, Good Sam Enterprises and other partners
Responsible for determining overall positioning and effectively communicating the value of memberships & services to potential and existing customers
Oversee marketing analysis and reporting activity relative to activities and modify program elements to provide the best overall strategy and profit scenarios
Develop and execute the overall strategic and tactical business plan with the objective of increasing memberships & services enrollment and maximizing memberships & services revenue
Assistance in the development and management of annual budgets
Responsible for management and reporting of expense and revenue performance versus budget on a monthly, quarterly and annual basis
Oversee membership & services fulfillment processes
Bachelor's Degree in Marketing or Business-related field
7+ years of marketing experience
Membership / Continuity marketing experience a plus
Print, Online and Direct mail marketing experience
Strong knowledge of PCs, Excel, Word and Microsoft Outlook
Strong project management skills
Must be detailed-oriented, possess strong written and verbal communication skills, and the ability to maintain confidentiality
Ability to handle multiple tasks, communicate with management employees and vendors, follow with precision directions and guidelines
Ability to work in a fast-paced environment
Must be able to thrive in a fast-paced, deadline-driven environment and have flexibility in major changes to projects and schedules
Willingness to accept additional tasks, duties and/or direction from management
We don't just accept diversity of thought -- we support it, celebrate it and thrive on it for the benefit of our associates, our customers and our company. We are proud to be an equal opportunity workplace where we strive to think outside -- and not simply check -- the box
Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled