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Camping World eCommerce Category Manager (FT) - Gander Outdoors in Lakeville, Minnesota

One of the best things about spending time outdoors are the stories waiting to be told. Gander Outdoors, part of the Camping World family, is the leading outdoor retailer that operates in local communities and online to serve all our customers, no matter where they live. We are outdoor enthusiasts who provide regionally, and seasonally relevant products priced competitively to fit your family's outdoor needs.

With local stores across the nation and a website that helps you get the gear you need when you need it, we invite you to go write your story. Who knows? Maybe a new career is the perfect next chapter.

The Direct Category Manager develops and drives the online merchandising strategy for specific category/categories that aligns with the overall Gander RV store strategy. They are responsible for the category sales and margin, ensuring profitable growth of their categories, and assortment expansion through drop ship.

Essential Functions:

  • Create a best in class site experience that maximizes sales, conversion, AOV, UPO and customer satisfaction.

  • Meet or exceed sales and margin plans each month.

  • Partner with retail buying team to optimize online sales by establishing consistent assortment strategies for the Omni-channel customer.

  • Partner with retail buying team on assortment growth opportunities through drop ship.

  • Develop daily, weekly and monthly selling strategies.

  • Translate in-store merchandising strategies into optimal website experiences that include the site sections, product detail pages, home page, emails and promotions.

  • Adjust online merchandising strategy based on customer feedback, competitor actions, in-stock levels and markdowns.

  • Work closely with online marketing team to provide merchandising vision to emails, SEM, SEO and banner ads.

  • Partner with online team to develop merchandising/promotions calendar for home page, site sections, emails and special initiatives.

  • Works with the art department on product copy, specs and image strategy. Provides forecast of new items setups.

  • Provide reporting metrics for categories on a regular basis and use insight to guide buying and marketing strategies.

Education/Experience:

  • BA/BS in Merchandising, Business or Finance and 5 years of experience in merchandising with 2+ years in product management preferably in the outdoor sporting area.

  • Proven ability to analyze and improve processes, measure results, and achieve financial goals.

  • Strong analytical and financial skills along with proven negation skills.

  • Demonstrated organizing and prioritizing skills, attention to detail, and initiative in completing tasks.

  • Ability to communicate, both verbally and written, clearly and concisely and interact effectively at all levels and across the organization.

  • Experience in assessing customers, markets, and industry trends.

  • Proven team leader with experience in areas of mentoring, coaching, and employee development

We don't just accept diversity - we support it, celebrate it and thrive on it for the benefit of our associates, our customers and our company. We are proud to be an equal opportunity workplace where we strive to think outside - and not simply check - the box.

Equal Opportunity Employer Minority/Female/Disability/Veteran

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