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Camping World Marketing Manager - Media Services in Lincolnshire, Illinois

The outdoors is a big place and just as it offers endless adventures, so does our company.

Camping World is your premier one-stop-shop for everything RV. Along with RV parts and accessories, we also offer a full selection of new and used RVs for sale. Once you buy an RV, should it need a little TLC, our RV Spa detail and refurbishment centers are there to make it shine like new. However, if the problem is under the hood, our nearly 2,000 service bays, over 1,600 technicians and 100+ collision centers scattered around the country are ready to get you back on the road in no time.

As the RV industry leader, Camping World is always looking for new and better ways to enhance your RV and outdoor experience. Camping World -- like the great outdoors -- is a big place, full of opportunity and we make it our mission to equip you for it. We've got an awesome team already, but there's always room for more! Are you ready for a new adventure?

Camping World is now hiring a Marketing Manager for our Media Services group. This role will be based at our Lincolnshire, IL corporate headquarters.

Essential Job Functions:

  • Implement marketing and advertising campaigns across dealership accounts in multiple markets: Executing marketing and advertising strategies, plans, and objectives, planning and organizing promotional presentations, updating calendars and reconciling invoices.

  • Monitor and coordinate marketing plan and execute marketing programs as approved. Advise on alternative courses of action using available analyses and advise/recommend strategies in order to improve file size growth and customer retention rate.

  • Proofread artwork, work directly with art department and client to facilitate changes, maintain deadlines and see project through to completion.

  • Use available marketing data to provide feedback, then adapt to achieve short-and long-range objectives.

  • Maintain and report statistics on monthly campaigns, segment and offer tests, and marketing channel and promotion/campaign results.

  • Facilitate the creative process, including submitting work requests, reviewing changes, and routing for approval for direct mail, email, print ads, radio, television and marketing collateral.

  • Actively participate in annual planning, budgeting and monthly budget variance analysis.

  • Plan meetings, events and trade shows by identifying, assembling, and coordinating requirements, developing schedules and assignments, and coordinating needed marketing materials.

  • Maintain brand integrity by enforcing and maintaining brand usage guidelines.

Essential Job Skills:

  • Bachelor's degree in Business Administration or Marketing

  • Ability to interpret and communicate sales and marketing data

  • Demonstrate good judgment, as well as effective problem solving and analytical skills

  • Strong attention to detail, excellent follow-up and organizational skills

  • Strong written and oral communication abilities required

  • Strong Excel skills

  • Excellent time management and organizational skills are essential, as this position frequently handles tasks that involve significant process administration and follow-up

  • Enjoy working with people in a collaborative team environment

  • Dependable team player willing to exceed expectations and grow with the business

We don't just accept diversity of thought -- we support it, celebrate it and thrive on it for the benefit of our associates, our customers and our company. We are proud to be an equal opportunity workplace where we strive to think outside -- and not simply check -- the box.

Equal Opportunity Employer Minority/Female/Disability/Veteran

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